Unilever recalls Magnum ice cream in the UK and Ireland due to possible metal and plastic contamination

Several batches of the popular ice cream brand Magnum sent to the United Kingdom and Ireland have been recalled over concerns that these might contain metal and plastic fragments.

Unilever Food Solutions U.K., the British subsidiary of Magnum's Danish manufacturer Unilever, has launched the recall as a precautionary step following internal safety checks. The company has extended its apologies to customers and has confirmed that no other Magnum products are implicated in the recall.

Unilever has urgently called for the return of certain batches of its Magnum Almond Ice Cream Sticks owing to fears of contamination. The company has advised consumers to refrain from eating these products.

The affected ice cream sticks, which are sold in packs of three, carry batch codes L3338, L3339, L3340, L3341 and L3342. All batches have a best-before date of December 31, 2025 printed on the side of the box.

The U.K.'s Food Standards Agency issued a warning on April 16 stating: "This product could contain fragments of plastic and metal, posing a risk of injury and making it unsafe for consumption."

Customers who have purchased the recalled product are advised not to consume it and to contact Unilever for more information or assistance.

This recall affects products distributed in the U.K. and Ireland. Unilever reiterated the importance of consumer safety – emphasizing that the recall was a precautionary measure to mitigate any potential health risks.

"Ensuring the safety of our consumers is our utmost priority, which is why we have decided to recall these items. We regret any inconvenience this may cause and appreciate your understanding," Unilever said in a statement.

Magnum remains one of the most popular ice cream brands in Britain and Ireland

Magnum ice cream is highly popular in the U.K. and is widely recognized as one of the leading premium ice cream brands there.

Introduced by Unilever in the late 1980s, Magnum was initially marketed in Germany and Belgium before becoming available in the United Kingdom. It quickly gained popularity due to its thick chocolate coating and quality ice cream, which differentiated it from many other products on the market.

Magnum's popularity in the U.K. is bolstered by its reputation for luxury and indulgence, which is communicated through its advertising and product development strategies.

The brand is known for its innovative flavors and special editions, such as collaborations with celebrities or designers, which often keep it in the public eye and maintain consumer interest.

In comparison to other ice cream brands in the U.K., Magnum holds a significant market share in the take-home and impulse ice cream categories. It competes with other popular brands such as Ben & Jerry's and Häagen-Dazs, both of which also offer premium ice cream products.

While Ben & Jerry's focuses more on unique flavor combinations and chunky mix-ins, and Häagen-Dazs emphasizes rich textures and classic flavors, Magnum stands out with its signature chocolate shell and luxurious branding. 

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