A shocking new poll has revealed that nearly a fifth of voters are “likely” to support a candidate endorsed by pop star Taylor Swift.
The poll conducted by Redfield & Wilton Strategies for Newsweek found that 18 percent of voters are “more likely” or “significantly more likely” to vote for a candidate with Swift’s approval.
Her influence was even more prominent with respondents under the age of 35.
Newsweek reports the “poll found that an endorsement from Swift would have the greatest impact on younger voters. Roughly 3 in 10 Americans under 35 said they’d be more likely to vote for a candidate backed by Swift. Only 4 percent of Americans 65 and older said they’d be swayed by a Swift endorsement.”
A small majority, 55 percent, said that they would not be swayed either way by a Swift endorsement.
“Celebrities are deities in this young nation,” public relationship expert Richard Laermer told Newsweek.
The report noted, “41 million members of Gen Z will be eligible to vote in November.”
Although she did not directly endorse Joe Biden in 2020, she did vow to vote former President Donald Trump out of office in a post on Twitter.
“After stoking the fires of white supremacy and racism your entire presidency, you have the nerve to feign moral superiority before threatening violence?” Swift wrote on May 29, 2020. “‘When the looting starts the shooting starts’??? We will vote you out in November.”
The singer was referring to Trump’s comments during the deadly Black Lives Matter riots of 2020.
Swift has also repeatedly expressed her disdain for Sen. Marsha Blackburn, a Republican, and endorsed her Democrat challenger in 2018.
Blackburn still won.
The survey, which had a sample size of 1,500 eligible voters, was conducted on January 18 and had a margin of error of plus or minus 2.53 percent.
Media Hypes Taylor Swift’s Potential Influence on 2024 Election Outcome, Despite Polls Showing Just 18% More Likely to Support Her Endorsed Candidate
A new poll suggests that pop icon Taylor Swift could hold sway over the 2024 presidential election.
Despite this, the numbers reveal a more nuanced reality, with only a modest 18% of voters indicating they would be swayed by her endorsement.
The survey, conducted by Redfield & Wilton Strategies for Newsweek, highlighted that while a segment of the electorate might lean towards a Swift-endorsed candidate, there’s another 17% that would be less likely to give their vote under the same circumstances.
However, the majority of voters, 55%, reported their voting decision would remain unaffected by Swift’s political preferences.
The poll suggests Swift’s endorsement could particularly resonate with the younger demographic. Approximately 30% of Americans under 35 said they’d be influenced by Swift’s political opinion, while only 4% of those 65 and older felt the same.
Redfield & Wilton’s poll, which gathered data from a sample of 1,500 eligible voters on January 18, showed a margin of error of plus or minus 2.53 percent. This survey comes at a time when Swift’s stardom is surging; her Eras tour recently broke the billion-dollar mark, she was celebrated as Time magazine’s “Person of the Year” for 2023, and her relationship with NFL star Travis Kelce, whose team will be going to Superbowl.
Conducted on January 18 with a sample size of 1,500 eligible voters, the poll has a margin of error of ±2.53%. James Haggerty, a communications consultant, told Newsweek, “She’s influenced popular culture, sports, the economics of entire regions of the U.S., so why not politics and elections?”
With 8 million potential new voters, according to the Center for Information and Research on Civic Learning and Engagement, the influence of the youth vote cannot be overstated. Forty-one million members of Gen Z will be eligible voters come November.
The topic has sparked varied reactions on social media.
Twitter user Catturd commented, “The article says that 20% of Americans will vote for whomever Taylor Swift says to vote for – you’re delusional if you believe that.”
Catturd added, “Looks like Taylor Swift is really turning those young people out for Biden – oh wait.”
Looks like Taylor Swift is really turning those young people out for Biden - oh wait. pic.twitter.com/Fj3YB7TQVz
— Catturd ™ (@catturd2) January 28, 2024
Similarly, Twitter user Gain of Fauci noted, “The fact that 1/5th of all voters could have their entire political opinion shaped by a pop singer is a perfect example of how absurdly backwards this country and world is…”
TGP contributor Tim Cramer “But keep in mind, 99.9% of Taylor’s music is of her complaining about her poor choice in men. Do with this information as you will.”
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— Tim Cramer (@CramerSez) January 28, 2024
CONTEXT:@taylorswift13 has picked #JoeBiden.
But keep in mind, 99.9% of Taylor’s music is of her complaining about her poor choice in men.
Do with this information as you will. #Trump2024
- pic.twitter.com/tpoBoRWSGO